Marketing and branding have become dirty words, but if you think about it, they’re just a way to let your customers, friends, and allies know who you are.  That’s especially true in a crowded marketplace.  And SolidBlock lives at the intersection of not one, not two, but three, extremely crowded, competitive marketplaces: real estate, investment, and blockchain.

Right from the start, we wanted to find ways to effectively let you know who we are, what we’re doing, and what sets us apart from other companies who look or sound similar.  And in this new Q&A with MarkUpGrade, a site dedicated to marketing and branding of tech companies, SolidBlock’s CMO Yael Tamar goes into deep detail about some of the backstory behind how we became what we are today.

The first thing we needed, of course, was a name. As Yael explains, “The SolidBlock name consists of two parts, solid and block. Solid in times of uncertainty. Block for blockchain and a physical block of real estate. Also, the word block could represent a fractional piece of something.”

And like the successful brand name Starbucks and other memorable company names, both pieces of the SolidBlock name are also words associated with success, stability, and reliability. Because especially in blockchain, there are so many companies coming and going all the time that we wanted to stand out from the crowd and find a way to let folks know we’re here to stay.

As advice columnist Morris Mandel wrote, “A name is the blueprint of the thing we call character. You ask, what’s in a name? I answer, Just about everything you do.”

Of course, there’s a lot more to the full Q&A than just the name.  We invite you to step through as we part the curtains and share just a taste of the mystique behind SolidBlock, including Yael’s advice for other startup and would-be entrepreneurs.

Click through to read the whole interview.

And if you’d like to get to know up close and personal what SolidBlock can do for your business or personal investment strategy, click here to choose your best time for a call.

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